Welcome.ch - Swiss Minimalist Brand Identity and E-Commerce Design

This is Welcome.ch

Welcome.ch is a sub-brand of Swisscare, specializing in Schengen insurance for tourists visiting Switzerland.

The challenge was to create a brand identity that is simple, clean, and deeply rooted in Swiss minimalism.

While Welcome.ch appears straightforward, it’s powered by several complex modules, including a customer account system and a fully integrated backend connected to the main Swisscare CRM.

All visual assets, from animations to icons, were crafted from scratch in 3D. We’re extremely proud of how they turned out, reflecting both simplicity and sophistication.

Deliverables
  • Branding
  • Web
Links
Welcome.ch - Swiss Minimalist Brand Identity and E-Commerce Design
Welcome.ch - Swiss Minimalist Brand Identity and E-Commerce Design
Welcome.ch - Swiss Minimalist Brand Identity and E-Commerce Design
Welcome.ch - Swiss Minimalist Brand Identity and E-Commerce Design